Everyone is talking about it—the right way to reward those customers that spend a lot at your property, but not necessarily on gaming. Over the past few years, a few enterprising companies have ventured into this new territory, offering points, incentives and other direct mail offerings based on non-gaming play. During this session, hear from three of those companies—what worked, what hasn’t and how they are planning now for version 2.0.

Moderator:
Derek Rohlffs, Vice President, Gaming, Maritz

Speakers:
Rick Campbell, Casino Marketing Consultant, SCA Gaming
Suzanne Clayton, Director of Hospitality, Gaming and Travel Solutions, SAS
Amanda Totaro, SVP, Branding Practice, The Fine Point Group