Twitter, Flickr, YouTube, Facebook, MySpace, podcasts, blogs, SMS messaging and other emerging technologies have proven to be extremely popular modes of communication among the younger casino audience. Experts at this session explore the opportunities to be found within these social networking technologies and discuss how casinos can use them to bring new players with larger wallets to their properties. Speakers also address shifting the mindset of casino marketers who still heavily rely on advertising and direct mail.

Moderator:
Hunter Hillegas, Principal, Vegas Media Group

Speakers:
Brian Best, Corporate Director of E-Commerce, Boyd Gaming Corporation
Justin Cohen, Partner, Internet Marketing Inc.
Brandie Feuer, Director of Interactive Marketing, Planet Hollywood Resort & Casino
Troy Simpson, Senior Vice President, Innovation, Barona Resort & Casino