Just as in the commercial market, a brand is what separates a successful Native American operation from its more pedestrian competitors. This session examines branding as part of the overall design process, including the minimization of costs and implications for long term success. Executives from some of the most recognizable brands in Indian Country discuss their experiences and offer valuable insights for expanding your casino brand through resort design.

Moderator:
Tom Hoskens, Vice President, Cuningham Group Architecture, P.A.

Speakers:
Charles "Chief" Boyd, Partner, Thalden-Boyd-Emery Architects
Andrew Kreft, Senior Principal & Director of Design, Lifescapes International, Inc.
J R Mathews, Vice Chairman, Quapaw Tribe of Oklahoma
David Stewart, CEO, Cherokee Nation Entertainment