Most casinos spend millions on advertising, but rarely evaluate its long-term impact. This session explains how great brands create enormous value by resonating with the right audience and driving business. Experts explain how to define “brand architecture,” including the parent brand, sub-brands and ingredient brands and how “positioning” improves brand value by determining a way to posture a casino for the best advantage over its competitors. During this session, learn how to measure and manage expectations among the best players to ensure your long term profitability.

Moderator:
Jim Gentleman, Senior Vice President, Account Management & Strategy, SK+G Advertising

Speakers:
Gary Border, President, Marketing Results, Inc. (MRI)
Julia Carcamo, VP, Brand Marketing, Isle of Capri Casinos, Inc.
Bruce Tait, Founding Partner, Tait Subler