Signing talent is only the first step. Casino executives must understand how to use each artist to the full extent, from pre-publicity and on-site meet-and-greets to post-show parties. This session explains how to prepare your casino and your staff for celebrity events, and how to get the most out of the many dollars you’ve spent to bring that artist to your venue.


Moderator:
John Raczka, Former General Manager of Entertainment & Advertising, Macao Studio City

Speakers:
Bruce Eskowitz, COO, Red Light Management
Jason Gastwirth, Vice President, Casino Marketing and Corporate Entertainment, Venetian Resort Hotel Casino
Kell Houston, Talent Buyer, HOUSTON PRODUCTIONS
Brian Knaff, President & Owner, Talent Buyers Network