G2E Podcasts » Gaming Technology

Slot Symphonies: The Importance of Peripherals

Rob — Fri, 18 Dec 2009 02:49:43 +0000

Modern slot machines are rarely the work of one company. They are symphonies of individual technologies that come together to create a single experience. Whether it is the bonus screens, the ticket printer, the bill acceptor, the touch screen, the cabinet or even the game itself, companies that provide these products and services to major slot manufacturers are becoming important and influential players in the marketplace.

Moderator:
Marcus Prater, Executive Director, Association Of Gaming Equipment Manufacturers (AGEM)

Speakers:
Tracey Chernay, Senior Vice President, Sales & Marketing, Transact Technologies Incorporated
Eric Meyerhofer, CEO, CTO, FutureLogic
Tom Nieman, Senior Vice President of Operations, JCM Global
Tom Nugent, Executive Vice President, MEI

The Entire Package: Player Tracking Beyond the Casino Floor

Rob — Fri, 18 Dec 2009 02:40:57 +0000

As the gaming industry evolved, operators came to recognize the importance of player tracking and rating on the casino floor, but as the percentage of revenue produced by non-gaming amenities has steadily increased, casino management systems also have expanded to track and rate patrons off the casino floor. This panel discussion explores the various technologies available for player tracking and offer ways to help you determine the best set-up for your operation and drive additional revenue through your facility.

Moderator:
Roy Student, President, Applied Management Strategies

Speakers:
John Acres, Founder & CEO, Acres-Fiore Inc.
Mark Birtha, Vice President Development / Project Manager, Marriott Las Vegas
Jeff Cohn, Director of Software Development, Konami Gaming, Inc.
Tom Doyle, Vice President-Product Management, Bally Technologies, Inc.
Shridhar Joshi, Vice President, Global Product Strategy, WMS Gaming, Inc.

CRM & Data Analytics: Make Me Money or Save Me Money

Rob — Fri, 18 Dec 2009 02:36:59 +0000

Understanding the customer is important at all times, but when consumer spending is down across the board understanding your remaining customers becomes even more important. During this session, experts examine the science behind customer relationship marketing. Learn how to maximize the potential of all customers, both players and non-gaming patrons, understand price alignment and price consistency, and discover how to drive new sources of revenue for the industry.

Moderator:
Lars Klander, President & CEO, Tech Results

Speakers:
Jeff Cohn, Director of Software Development, Konami Gaming, Inc.
Rom E. Hendler, Corporate Vice President Strategic Marketing, Las Vegas Sands, Inc.
Michael McCall, Ph.D., Visiting Scholar, Research Fellow Center for Hospitality Research, Cornell School of Hotel Administration, Cornell University
Mark Pace, Vice President Network Gaming Engineering & Operations, WMS Gaming, Inc.

Younger and Fresher: The ‘New’ Casino Player

Rob — Fri, 18 Dec 2009 02:34:09 +0000

While stepper slots seem to be undergoing something of a renaissance, video slots are getting more sophisticated and table games are becoming more popular. This session gives an overview of an emerging demographic in slot and table play. Discussion focuses on the full profile of the gambler, their behaviors, motivations and perspectives and how new technology will allow operators to reward them more effectively.

Moderator:
Jane Bokunewicz, Assistant Teaching Professor, Drexel University

Speakers:
Rob Bone, Vice President of Marketing, WMS Gaming, Inc.
Gavin Isaacs, Chief Operating Officer and Executive Vice President, Bally Technologies, Inc. International (GLI) World Headquarters
Chris Satchell, CTO, International Game Technology (IGT)
Ginny Shanks, Chief Marketing Officer, Multimedia Games

High Tech Labs: Testing Technology

Rob — Fri, 18 Dec 2009 02:30:03 +0000

Testing new slot machines and gaming systems has become something of an art as well as a science. As the systems get more sophisticated and spread from intranet to Internet, labs need to understand many different paradigms. During this session, hear how labs are learning to evaluate new table games, online and server-based/assisted systems and what that means for gaming operators.

Moderator:
Lloyd Levenson, CEO, Cooper Levenson, Attorneys at Law

Speakers:
Travis Foley, Chief, Technology Division, Nevada Gaming Control Board
Ian Hughes, Senior Director of Engineering and Client Services, Gaming Laboratories International (GLI) World Headquarters
Brian Ohorilko, Director of Gaming, Iowa Racing and Gaming Commission
Richard Williamson, Senior Vice President, Regulatory Services, Americas, BMM Compliance

Managing in Difficult Times: How Technology Can Help

Rob — Fri, 18 Dec 2009 02:27:51 +0000

In this difficult economic environment, technology needs to do one of two things: create revenue or cut costs. During this valuable session, learn how to maintain or increase revenue and manage expenses through technology, use data to make decisions and how to harvest important data better. Experts discuss how to use existing technology to manage revenue better and what systems and methods, such as slot configurations and layouts, media systems, changes in loyalty reinvestment and other tools, will show an immediate return when implemented.

Moderator:
Bart Lewin, President, Datalytica, Inc.

Speakers:
Katrina Lane, Senior Vice President and Chief Technology Officer, Harrah’s Entertainment, Inc.
Dan Marcus, Senior Director of Business Initiatives, Bally Technologies, Inc.
Joe Moore, Manager, Network Systems Products, International Game Technology (IGT)
Peter Shoebridge, CEO, Blue Yonder Gaming Corp

Value Proposition: Slot Operators Roundtable

Rob — Fri, 18 Dec 2009 02:24:23 +0000

With many capital budgets frozen or dramatically reduced, most slot operators have been forced to make do with existing equipment and systems. Dramatic technology on the horizon may give an edge, however, to those first able to implement it. During this session, slot leaders recommend how to handle these and other issues confronting the modern slot department.

Moderator:
Buddy Frank, Vice President of Slot Operations, Pechanga Resort & Casino

Speakers:
Tom Mikulich, VP MegaJackpots, International Game Technology (IGT)
Chuck Hickey, Vice President, Slot Operations, Barona Valley Ranch Resort & Casino
Tim Merrill, Executive Director of Slot Operations, Venetian Resort Hotel Casino
Ryan Sprague, Corporate Director of Slot Product, Ameristar Casinos, Inc.

The Possibilities: The Impact of Networked Gaming, Part 2

Rob — Fri, 18 Dec 2009 02:20:54 +0000

One of the reasons networked gaming has been so anticipated is its immense potential. During this session, learn how networked gaming can grow from its current infancy into full maturity and what hurdles might be in its path and understand what it will mean for marketing, operations, design and the bottom line. Methods for streamlining customer acceptance of the new product are also discussed, as well as its incorporation into the entire enterprise.

Moderator:
Buddy Frank, Vice President of Slot Operations, Pechanga Resort & Casino

Speakers:
Rob Bone, Vice President of Marketing, WMS Gaming, Inc.
Kunal Mishra, Head Of New Product Development And New Business Development, JCM American
Bruce Rowe, Senior Vice President of Strategy & Business Development, Bally Technologies, Inc.
Steve Walther, Vice-President Systems Product Management, Aruze Gaming America, Inc.

State of the Art: The Impact of Networked Gaming, Part 1

Rob — Fri, 18 Dec 2009 02:15:55 +0000

The development of networked gaming may go down as one of the seminal changes in casino gaming history. Now that it is being implemented in jurisdictions around the world, learn what it means to casino operators in the short term. From “server-assisted” to networked at selected carousels and banks of machines, the initial phase of networked gaming creates many challenges and opportunities for vendors and operators alike.

Moderator:
Buddy Frank, Vice President of Slot Operations, Pechanga Resort & Casino

Speakers:
David Harris, Chief Architect, Systems & Platforms, Cadillac Jack, Inc.
Mark Pace, Vice President Network Gaming Engineering & Operations, WMS Gaming, Inc.
Javier Saenz, VP Network Systems, International Game Technology (IGT)
Ramesh Srinivasan, Executive Vice President, Bally Systems, Bally Technologies, Inc.