G2E Podcasts » Marketing http://www.g2ecast.com G2E Podcasts Thu, 31 Dec 2009 19:19:25 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 2006-2007 you@yourdomain.com (G2E Podcasts) you@yourdomain.com (G2E Podcasts) http://www.g2ecast.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg G2E Podcasts » Marketing http://www.g2ecast.com 144 144 Just another WordPress weblog G2E Podcasts G2E Podcasts you@yourdomain.com no no Partnership Marketing: One Makes the Other Better http://www.g2ecast.com/partnership-marketing-one-makes-the-other-better/ http://www.g2ecast.com/partnership-marketing-one-makes-the-other-better/#comments Fri, 18 Dec 2009 04:30:58 +0000 Rob http://www.g2ecast.com/?p=1003 Marketing IconIn this hobbled economy, now more than ever, it is paramount for casino properties to form strategic alliances with like-minded partners, with like-sized customer databases, to create unique and exciting value-added, traffic-driving promotions. Learn how to identify those partners and discover the synergies that benefit both parties.

Moderator:
Jake Kahle, President, Something Gaming Partners, LLC

Speakers:
James Kratz, National Sales Account Executive, Advertise.com
Mike Wallis, Managing Director, International Casino Monitoring

]]> http://www.g2ecast.com/partnership-marketing-one-makes-the-other-better/feed/ 0 34:32 In this hobbled economy, now more than ever, it is paramount for casino properties to form strategic alliances with like-minded partners, with like-sized customer databases, ... In this hobbled economy, now more than ever, it is paramount for casino properties to form strategic alliances with like-minded partners, with like-sized customer databases, to create unique and exciting value-added, traffic-driving promotions. Learn how to identify those partners and discover the synergies that benefit both parties. Moderator: Jake Kahle, President, Something Gaming Partners, LLC Speakers: James Kratz, National Sales Account Executive, Advertise.com Mike Wallis, Managing Director, International Casino Monitoring G2E 2009 Podcasts, Marketing you@yourdomain.com no no SIGNATURE SERIES: Marketing ROI: Getting the Most Out of Your Casino Budget http://www.g2ecast.com/marketing-roi/ http://www.g2ecast.com/marketing-roi/#comments Fri, 18 Dec 2009 04:28:52 +0000 Rob http://www.g2ecast.com/?p=998 Marketing IconDuring challenging economic times, marketing budgets are often the first to be reduced if not eliminated entirely. This session will explain how to evaluate the expenditure of marketing dollars and their direct impact on the bottom line. Learn how new techniques, new media and new forums can help casino marketers be more cost effective and lead to higher returns on investments.

Moderator:
Luigi Mastropietro, Vice President, Relationship Marketing, Global Cash Access, Inc.

Speakers:
Bob Brian, Vice President, Gaming Division, SCA Promotions
Steve Neely, Director of Marketing, Isleta Casino and Resort
Golly Prabhu, President, GT Advertising LLC
Stephen Szapor, President, The Innovation Group

]]> http://www.g2ecast.com/marketing-roi/feed/ 0 67:16 During challenging economic times, marketing budgets are often the first to be reduced if not eliminated entirely. This session will explain how to evaluate the ... During challenging economic times, marketing budgets are often the first to be reduced if not eliminated entirely. This session will explain how to evaluate the expenditure of marketing dollars and their direct impact on the bottom line. Learn how new techniques, new media and new forums can help casino marketers be more cost effective and lead to higher returns on investments. Moderator: Luigi Mastropietro, Vice President, Relationship Marketing, Global Cash Access, Inc. Speakers: Bob Brian, Vice President, Gaming Division, SCA Promotions Steve Neely, Director of Marketing, Isleta Casino and Resort Golly Prabhu, President, GT Advertising LLC Stephen Szapor, President, The Innovation Group G2E 2009 Podcasts, Marketing you@yourdomain.com no no Alternative Online Marketing: New Technologies To Bring Gaming To The Masses http://www.g2ecast.com/alternative-online-marketing/ http://www.g2ecast.com/alternative-online-marketing/#comments Fri, 18 Dec 2009 04:26:05 +0000 Rob http://www.g2ecast.com/?p=985 Marketing IconTwitter, Flickr, YouTube, Facebook, MySpace, podcasts, blogs, SMS messaging and other emerging technologies have proven to be extremely popular modes of communication among the younger casino audience. Experts at this session explore the opportunities to be found within these social networking technologies and discuss how casinos can use them to bring new players with larger wallets to their properties. Speakers also address shifting the mindset of casino marketers who still heavily rely on advertising and direct mail.

Moderator:
Hunter Hillegas, Principal, Vegas Media Group

Speakers:
Brian Best, Corporate Director of E-Commerce, Boyd Gaming Corporation
Justin Cohen, Partner, Internet Marketing Inc.
Brandie Feuer, Director of Interactive Marketing, Planet Hollywood Resort & Casino
Troy Simpson, Senior Vice President, Innovation, Barona Resort & Casino

]]> http://www.g2ecast.com/alternative-online-marketing/feed/ 0 109:08 Twitter, Flickr, YouTube, Facebook, MySpace, podcasts, blogs, SMS messaging and other emerging technologies have proven to be extremely popular modes of communication among the younger ... Twitter, Flickr, YouTube, Facebook, MySpace, podcasts, blogs, SMS messaging and other emerging technologies have proven to be extremely popular modes of communication among the younger casino audience. Experts at this session explore the opportunities to be found within these social networking technologies and discuss how casinos can use them to bring new players with larger wallets to their properties. Speakers also address shifting the mindset of casino marketers who still heavily rely on advertising and direct mail. Moderator: Hunter Hillegas, Principal, Vegas Media Group Speakers: Brian Best, Corporate Director of E-Commerce, Boyd Gaming Corporation Justin Cohen, Partner, Internet Marketing Inc. Brandie Feuer, Director of Interactive Marketing, Planet Hollywood Resort & Casino Troy Simpson, Senior Vice President, Innovation, Barona Resort & Casino G2E 2009 Podcasts, Marketing you@yourdomain.com no no Piece of the Pie: Identifying Market Niches to Outgrow the Competition http://www.g2ecast.com/piece-of-the-pie/ http://www.g2ecast.com/piece-of-the-pie/#comments Fri, 18 Dec 2009 04:20:56 +0000 Rob http://www.g2ecast.com/?p=980 Marketing IconBy attracting players who are higher in value and demonstrate better loyalty, profitable operators draw a larger share of the gaming wallet than their competitors. This session uncovers proven methods for enticing better-quality players and explain how to identify the market niches that will grow your revenue faster and maintain happier customers for less reinvestment.

Moderator:
Andrew Klebanow, Principal, Gaming Market Advisors

Speakers:
Paul Green, Senior Manager, Casino Analysis/Development, Grand Sierra Resort
Cathy Tull, Senior Vice President of Marketing, LVCVA

]]> http://www.g2ecast.com/piece-of-the-pie/feed/ 0 59:43 By attracting players who are higher in value and demonstrate better loyalty, profitable operators draw a larger share of the gaming wallet than their competitors. ... By attracting players who are higher in value and demonstrate better loyalty, profitable operators draw a larger share of the gaming wallet than their competitors. This session uncovers proven methods for enticing better-quality players and explain how to identify the market niches that will grow your revenue faster and maintain happier customers for less reinvestment. Moderator: Andrew Klebanow, Principal, Gaming Market Advisors Speakers: Paul Green, Senior Manager, Casino Analysis/Development, Grand Sierra Resort Cathy Tull, Senior Vice President of Marketing, LVCVA G2E 2009 Podcasts, Marketing you@yourdomain.com no no Quality vs. Quantity: Filling Your Hotel Rooms http://www.g2ecast.com/quality-vs-quantity/ http://www.g2ecast.com/quality-vs-quantity/#comments Fri, 18 Dec 2009 04:17:56 +0000 Rob http://www.g2ecast.com/?p=977 Marketing IconWith hundreds or thousands of hotel rooms to fill on a daily basis, operators are faced with a difficult decision in attracting financially reluctant customers. Discounting hotel rooms may fill rooms for now, but at what cost to the gaming floor now and to your typical price structures later? Will value-seeking customers patronize high-end restaurants, shops and entertainment venues? During this session, operators discuss how they attempt to find the sweet spot in pricing their hotel rooms. Topics will include marketing, yield management and guest communication.

Moderator:
Gail Sammons, Ph.D., Professor, Hotel Management Department, William F. Harrah College of Hotel Administration, UNLV

Speakers:
H. Fletch Brunelle, SVP Hotel Sales and Marketing, Bellagio Resort & Casino
Michael Massari, Vice President, Las Vegas Meetings by Harrah’s Entertainment
Jacob Oberman, Director of Gaming Research & Analysis, CB Richard Ellis
Scott Voeller, Vice President of Hotel Marketing, Mandalay Bay Resort & Casino

]]> http://www.g2ecast.com/quality-vs-quantity/feed/ 0 58:29 With hundreds or thousands of hotel rooms to fill on a daily basis, operators are faced with a difficult decision in attracting financially reluctant customers. ... With hundreds or thousands of hotel rooms to fill on a daily basis, operators are faced with a difficult decision in attracting financially reluctant customers. Discounting hotel rooms may fill rooms for now, but at what cost to the gaming floor now and to your typical price structures later? Will value-seeking customers patronize high-end restaurants, shops and entertainment venues? During this session, operators discuss how they attempt to find the sweet spot in pricing their hotel rooms. Topics will include marketing, yield management and guest communication. Moderator: Gail Sammons, Ph.D., Professor, Hotel Management Department, William F. Harrah College of Hotel Administration, UNLV Speakers: H. Fletch Brunelle, SVP Hotel Sales and Marketing, Bellagio Resort & Casino Michael Massari, Vice President, Las Vegas Meetings by Harrah's Entertainment Jacob Oberman, Director of Gaming Research & Analysis, CB Richard Ellis Scott Voeller, Vice President of Hotel Marketing, Mandalay Bay Resort & Casino G2E 2009 Podcasts, Marketing you@yourdomain.com no no Digital Direct Marketing: Attracting Players Faster, Cheaper and Better http://www.g2ecast.com/digital-direct-marketing/ http://www.g2ecast.com/digital-direct-marketing/#comments Fri, 18 Dec 2009 04:15:18 +0000 Rob http://www.g2ecast.com/?p=974 Marketing IconOver the last few years, consumers have fully embraced digital communications, but many gaming companies still rely on snail mail for direct marketing purposes. Updating communication technology can save a casino millions of dollars and build a dialogue that players prefer to direct mail. This session outlines ways to sharpen your communications and improve your influence over the best gamblers in your trade area, while simultaneously saving money on crucial programs that drive business. Learn how to eliminate cost without eliminating customers and their experience.

Moderator:
Dennis Hardy, President, Evans, Hardy + Young, Inc.

Speakers:
Craig Border, Senior Account Executive, Marketing Results, Inc. (MRI)
Mark Van Hartsvelt, Principal, Gemstone Resorts.
Cabot Woolley, SVP, Trialogue Direct

]]> http://www.g2ecast.com/digital-direct-marketing/feed/ 0 55:19 Over the last few years, consumers have fully embraced digital communications, but many gaming companies still rely on snail mail for direct marketing purposes. Updating ... Over the last few years, consumers have fully embraced digital communications, but many gaming companies still rely on snail mail for direct marketing purposes. Updating communication technology can save a casino millions of dollars and build a dialogue that players prefer to direct mail. This session outlines ways to sharpen your communications and improve your influence over the best gamblers in your trade area, while simultaneously saving money on crucial programs that drive business. Learn how to eliminate cost without eliminating customers and their experience. Moderator: Dennis Hardy, President, Evans, Hardy + Young, Inc. Speakers: Craig Border, Senior Account Executive, Marketing Results, Inc. (MRI) Mark Van Hartsvelt, Principal, Gemstone Resorts. Cabot Woolley, SVP, Trialogue Direct G2E 2009 Podcasts, Marketing you@yourdomain.com no no Brand, Position and Image: The Keys to a Successful Operation http://www.g2ecast.com/brand-position-and-image/ http://www.g2ecast.com/brand-position-and-image/#comments Fri, 18 Dec 2009 04:12:28 +0000 Rob http://www.g2ecast.com/?p=971 Marketing IconMost casinos spend millions on advertising, but rarely evaluate its long-term impact. This session explains how great brands create enormous value by resonating with the right audience and driving business. Experts explain how to define “brand architecture,” including the parent brand, sub-brands and ingredient brands and how “positioning” improves brand value by determining a way to posture a casino for the best advantage over its competitors. During this session, learn how to measure and manage expectations among the best players to ensure your long term profitability.

Moderator:
Jim Gentleman, Senior Vice President, Account Management & Strategy, SK+G Advertising

Speakers:
Gary Border, President, Marketing Results, Inc. (MRI)
Julia Carcamo, VP, Brand Marketing, Isle of Capri Casinos, Inc.
Bruce Tait, Founding Partner, Tait Subler

]]> http://www.g2ecast.com/brand-position-and-image/feed/ 0 61:04 Most casinos spend millions on advertising, but rarely evaluate its long-term impact. This session explains how great brands create enormous value by resonating with the ... Most casinos spend millions on advertising, but rarely evaluate its long-term impact. This session explains how great brands create enormous value by resonating with the right audience and driving business. Experts explain how to define “brand architecture,” including the parent brand, sub-brands and ingredient brands and how “positioning” improves brand value by determining a way to posture a casino for the best advantage over its competitors. During this session, learn how to measure and manage expectations among the best players to ensure your long term profitability. Moderator: Jim Gentleman, Senior Vice President, Account Management & Strategy, SK+G Advertising Speakers: Gary Border, President, Marketing Results, Inc. (MRI) Julia Carcamo, VP, Brand Marketing, Isle of Capri Casinos, Inc. Bruce Tait, Founding Partner, Tait Subler G2E 2009 Podcasts, Marketing you@yourdomain.com no no Rating Research: Making Marketing More Scientific http://www.g2ecast.com/rating-research/ http://www.g2ecast.com/rating-research/#comments Fri, 18 Dec 2009 04:09:04 +0000 Rob http://www.g2ecast.com/?p=968 Marketing IconGood marketing is often measured by its art and creativity. While undeniably important, all too often there is a failure to recognize the value of strategy, testing and evaluation, or research and analysis in the marketing effort. This session demonstrates how research assists in developing marketing strategies, resolving problems, considering alternative courses of action or determining the effectiveness of marketing expenditures. Experts provide successful, real-life examples of these and other techniques.

Moderator:
David Zamarin, SVP Marketing / CMO, Tropicana Entertainment

Speakers:
Rick Garlick, Senior Director of Consulting and Strategic Implementation, Maritz Research
Jeffrey Lowenhar, Ph.D., President, Gaming Research, Inc.
Rohan Miller, Ph.D., Faculty of Business and Economics, University of Sydney
Alan Rosenzwieg, Vice President of Marketing, Hollywood Casino Aurora

]]> http://www.g2ecast.com/rating-research/feed/ 0 62:41 Good marketing is often measured by its art and creativity. While undeniably important, all too often there is a failure to recognize the value ... Good marketing is often measured by its art and creativity. While undeniably important, all too often there is a failure to recognize the value of strategy, testing and evaluation, or research and analysis in the marketing effort. This session demonstrates how research assists in developing marketing strategies, resolving problems, considering alternative courses of action or determining the effectiveness of marketing expenditures. Experts provide successful, real-life examples of these and other techniques. Moderator: David Zamarin, SVP Marketing / CMO, Tropicana Entertainment Speakers: Rick Garlick, Senior Director of Consulting and Strategic Implementation, Maritz Research Jeffrey Lowenhar, Ph.D., President, Gaming Research, Inc. Rohan Miller, Ph.D., Faculty of Business and Economics, University of Sydney Alan Rosenzwieg, Vice President of Marketing, Hollywood Casino Aurora G2E 2009 Podcasts, Marketing you@yourdomain.com no no