G2E Podcasts » Player’s Clubs and Incentives

Working the System: Is Marketing Technology Part of the Problem or the Solution?

Rob — Fri, 18 Dec 2009 04:41:32 +0000

Everyone hates their system; it’s just a fact of our business. Sometimes it is deserved, but often it isn’t – the difference is in how these systems are configured and how they get used. In this session, gaming leaders in marketing and IT share both the high and low points of getting their marketing technology to work for them.

Moderator:
Marlene Reyes, VSenior Vice President, Loyalty Marketing & Systems Architecture Practice, The Fine Point Group

Speakers:
John Acres, Founder & CEO, Acres-Fiore Inc.
Prem Gururajan, President, Tangam Systems
Scott Kreeger, Senior Vice President of Corporate Operations, Station Casinos, Inc.

All In: How to Reward Tracked Customers for Non-Gaming Spend

Rob — Fri, 18 Dec 2009 04:38:57 +0000

Everyone is talking about it—the right way to reward those customers that spend a lot at your property, but not necessarily on gaming. Over the past few years, a few enterprising companies have ventured into this new territory, offering points, incentives and other direct mail offerings based on non-gaming play. During this session, hear from three of those companies—what worked, what hasn’t and how they are planning now for version 2.0.

Moderator:
Derek Rohlffs, Vice President, Gaming, Maritz

Speakers:
Rick Campbell, Casino Marketing Consultant, SCA Gaming
Suzanne Clayton, Director of Hospitality, Gaming and Travel Solutions, SAS
Amanda Totaro, SVP, Branding Practice, The Fine Point Group

Rethink, Reform, Re-launch: Retrofitting Your Player’s Club for these Times

Rob — Fri, 18 Dec 2009 04:36:33 +0000

Execution is always the afterthought of the “brilliant” idea. But in this economy, where a single misstep can mean missing a quarter’s numbers, nailing a loyalty program redesign isn’t just a nice thing to do, it is simply critical to survive. Come learn the nuts and bolts from three player’s club leaders who have launched new clubs during the last 12 months. While ensuring costs were under control, how were these programs structured and launched? How did they account for a future economic recovery in their planning, and what did they learn in the process? Learn all this and more.

Moderator:
Alisa Mirabal, Director of Marketing, Marketing Results, Inc. (MRI)

Speakers:
Rom E. Hendler, Corporate Vice President Strategic Marketing, Las Vegas Sands, Inc.
Helen MacMillan, Executive Director, Marketing, Great Canadian Gaming Corporation
Sean Vestal, Assistant Director of Marketing, Lucky Eagle Casino