G2E Podcasts » Wild Card

G2E Webinar Series: Thriving in a Crisis, Part V: Leveraging the Present to Build the Future

Rob — Fri, 18 Dec 2009 07:06:08 +0000

During this final session of G2E’s Webinar Series, panelists discuss how to ensure you are in the right place with your marketing strategy to optimize the future environment. Experts share their secrets for identifying when and how to make changes to your marketing strategy, goals and vision. During this era of optimization, panelists review the growth of marketing and emphasize the importance of maintaining a mindset for the future.

Moderator:
Randy Fine, Managing Director, The Fine Point Group

Speakers:
Steve Dahle, SVP, Relationship Marketing and Database Analytics Practice, The Fine Point Group
Scott Kreeger, Senior Vice President of Corporate Operations, Station Casinos, Inc.
Steve Marshall, Vice President of Marketing, Legends Gaming

G2E Webinar Series: Thriving in a Crisis, Part IV: Applying Analytics to Determine Business Levels

Rob — Fri, 18 Dec 2009 07:03:27 +0000

Analysis of data is an important function in today’s casino. During this session – Part IV of the G2E Webinar Series conducted online in advance of the show – speakers explain this importance and dive into actual analysis to show participants how to find the most important data in their own reports. The session uses the previously covered case study property to explore whether or not what they’re doing is best for the casino. What type of tweaks may need to be made? Together with the audience, speakers also examine whether or not the results are answering the company’s previously set goals and if sound business decisions are being made based on numbers rather than gut.

Moderator:
Randy Fine, Managing Director, The Fine Point Group

Speakers:
Chris Colwell, General Manager, Greektown Casino-Hotel, Senior Vice President, The Fine Point Group
Helen MacMillan, Executive Director, Marketing, Great Canadian Gaming Corporation
Marc Oppenheimer, Corporate Vice President of Relationship Marketing, Station Casinos

Tourism and Gaming: One Hand Washes the Other

Rob — Fri, 18 Dec 2009 07:00:43 +0000

Tourism boards typically use gaming to attract new visitors to their area, making them often unrecognized and underutilized champions of the industry. Just as casinos depend on tourism to drive their business, so too does tourism depend on casino operations and their related attractions in many jurisdictions around the world. During this session, learn how casino companies and tourism boards can support each others’ efforts vis-à-vis new business and government support. Executives from both sides of the equation are on hand to discuss their successful partnerships.

Moderator:
Judy Patterson, Senior Vice President & Executive Director, American Gaming Association (AGA)

Speakers:
Wes Ehrecke, President, Iowa Gaming Association
Rob O’Keefe, Director, Partnership Development, R&R Partners
Jeff Vasser, Executive Director, Atlantic City Convention and Visitors Authority (ACCVA)