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	<title>G2E Podcasts &#187; Challenge and Opportunity</title>
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	<itunes:author>G2E Podcasts</itunes:author>
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		<title>Hold Steady: Maintaining Your Market Share</title>
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		<pubDate>Mon, 13 Jul 2009 21:09:00 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All G2E Asia Podcasts]]></category>
		<category><![CDATA[Challenge and Opportunity]]></category>

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		<description><![CDATA[The loss of up to 20 percent of your business can be devastating to a casino resort, but that means that at least 80 percent of your business remains. In this podcast episode, experts explain how to maintain and even increase your service to these loyal customers, as well as why it is important to [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" src="http://www.g2ecast.com/images/ChallengeIcon.jpg" alt="G2E Challenge &#038; Opportunity Icon" />The loss of up to 20 percent of your business can be devastating to a casino resort, but that means that at least 80 percent of your business remains. In this podcast episode, experts explain how to maintain and even increase your service to these loyal customers, as well as why it is important to continue to market to all players. The discussion also examines the most successful types of marketing in this environment, be it advertising, direct mail, e-mail, player reinvestment or others.</p>
<p><strong>Moderator:</strong><br />
<strong>Bina Gupta</strong>, Managing Director, BG Business Communications   </p>
<p><strong>Panelists:</strong><br />
<strong>Sudhir Kale, Ph.D.</strong>, Professor of Marketing, Bond University<br />
<strong>Sarah Procopio</strong>, President, True Marketing<br />
<strong>Steve Rosen</strong>, Senior Vice President, Marketing, Macao Studio City</p>
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		<itunes:subtitle>The loss of up to 20 percent of your business can be devastating to a casino resort, but that means that at least 80 percent ...</itunes:subtitle>
		<itunes:summary>The loss of up to 20 percent of your business can be devastating to a casino resort, but that means that at least 80 percent of your business remains. In this podcast episode, experts explain how to maintain and even increase your service to these loyal customers, as well as why it is important to continue to market to all players. The discussion also examines the most successful types of marketing in this environment, be it advertising, direct mail, e-mail, player reinvestment or others.

Moderator:
Bina Gupta, Managing Director, BG Business Communications   

Panelists:
Sudhir Kale, Ph.D., Professor of Marketing, Bond University   
Sarah Procopio, President, True Marketing   
Steve Rosen, Senior Vice President, Marketing, Macao Studio City</itunes:summary>
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		<title>Finding Finance: Capital Expenditures in a Difficult Market</title>
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		<pubDate>Mon, 13 Jul 2009 20:48:08 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All G2E Asia Podcasts]]></category>
		<category><![CDATA[Challenge and Opportunity]]></category>

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		<description><![CDATA[The global economic downturn has turned what always was difficult—raising money for new casino projects or expansions—into a virtual impossibility. This session gathered analysts, economic experts and CFOs to describe the current state of financing and some creative alternatives to traditional sources. Moderator: Adam Rosenberg, Managing Director, Head of Gaming Group, Goldman, Sachs &#038; Co. [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" src="http://www.g2ecast.com/images/ChallengeIcon.jpg" alt="G2E Challenge &#038; Opportunity Icon" />The global economic downturn has turned what always was difficult—raising money for new casino projects or expansions—into a virtual impossibility. This session gathered analysts, economic experts and CFOs to describe the current state of financing and some creative alternatives to traditional sources.</p>
<p><strong>Moderator:</strong><br />
<strong>Adam Rosenberg</strong>, Managing Director, Head of Gaming Group, Goldman, Sachs &#038; Co.   </p>
<p><strong>Panelists:</strong><br />
<strong>Robert Drake</strong>, Group Chief Financial Officer, Galaxy Entertainment Group<br />
<strong>David Green</strong>, Director, Gaming Practice, PricewaterhouseCoopers, Macau<br />
<strong>Eric Greenberg</strong>, Managing Director, Goldman Sachs (Asia)<br />
<strong>Andrew Zarnett</strong>, Managing Director, Deutsche Bank Securities   </p>
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		<itunes:subtitle>The global economic downturn has turned what always was difficult—raising money for new casino projects or expansions—into a virtual impossibility. This session gathered analysts, economic ...</itunes:subtitle>
		<itunes:summary>The global economic downturn has turned what always was difficult—raising money for new casino projects or expansions—into a virtual impossibility. This session gathered analysts, economic experts and CFOs to describe the current state of financing and some creative alternatives to traditional sources.

Moderator:
Adam Rosenberg, Managing Director, Head of Gaming Group, Goldman, Sachs &#38; Co.   

Panelists:
Robert Drake, Group Chief Financial Officer, Galaxy Entertainment Group   
David Green, Director, Gaming Practice, PricewaterhouseCoopers, Macau   
Eric Greenberg, Managing Director, Goldman Sachs (Asia)   
Andrew Zarnett, Managing Director, Deutsche Bank Securities   </itunes:summary>
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		<title>A Delicate Balance: Budget, Staff and Customer Service</title>
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		<pubDate>Mon, 13 Jul 2009 20:47:00 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All G2E Asia Podcasts]]></category>
		<category><![CDATA[Challenge and Opportunity]]></category>

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		<description><![CDATA[Cost-cutting is the first option available to casino operators when revenues begin to decline. In this podcast episode, experts discuss how to weigh each line item on a budget against the others to best determine which cuts can be made with the least detriment of your customer experience. Suggestions on how to reduce staff while [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" src="http://www.g2ecast.com/images/ChallengeIcon.jpg" alt="G2E Challenge &#038; Opportunity Icon" />Cost-cutting is the first option available to casino operators when revenues begin to decline. In this podcast episode, experts discuss how to weigh each line item on a budget against the others to best determine which cuts can be made with the least detriment of your customer experience. Suggestions on how to reduce staff while preserving the positive morale of remaining employees are also reviewed.</p>
<p><strong>Presenter:</strong><br />
<strong>Walt Power</strong>, COO, New Cotai Entertainment, LLC   </p>
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		<itunes:duration>53:56</itunes:duration>
		<itunes:subtitle>Cost-cutting is the first option available to casino operators when revenues begin to decline. In this podcast episode, experts discuss how to weigh each line ...</itunes:subtitle>
		<itunes:summary>Cost-cutting is the first option available to casino operators when revenues begin to decline. In this podcast episode, experts discuss how to weigh each line item on a budget against the others to best determine which cuts can be made with the least detriment of your customer experience. Suggestions on how to reduce staff while preserving the positive morale of remaining employees are also reviewed.

Presenter:
Walt Power, COO, New Cotai Entertainment, LLC   </itunes:summary>
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