Understanding the customer is important at all times, but when consumer spending is down across the board understanding your remaining customers becomes even more important. During this session, experts examine the science behind customer relationship marketing. Learn how to maximize the potential of all customers, both players and non-gaming patrons, understand price alignment and price consistency, and discover how to drive new sources of revenue for the industry.

Moderator:
Lars Klander, President & CEO, Tech Results

Speakers:
Jeff Cohn, Director of Software Development, Konami Gaming, Inc.
Rom E. Hendler, Corporate Vice President Strategic Marketing, Las Vegas Sands, Inc.
Michael McCall, Ph.D., Visiting Scholar, Research Fellow Center for Hospitality Research, Cornell School of Hotel Administration, Cornell University
Mark Pace, Vice President Network Gaming Engineering & Operations, WMS Gaming, Inc.