Over the last few years, consumers have fully embraced digital communications, but many gaming companies still rely on snail mail for direct marketing purposes. Updating communication technology can save a casino millions of dollars and build a dialogue that players prefer to direct mail. This session outlines ways to sharpen your communications and improve your influence over the best gamblers in your trade area, while simultaneously saving money on crucial programs that drive business. Learn how to eliminate cost without eliminating customers and their experience.

Moderator:
Dennis Hardy, President, Evans, Hardy + Young, Inc.

Speakers:
Craig Border, Senior Account Executive, Marketing Results, Inc. (MRI)
Mark Van Hartsvelt, Principal, Gemstone Resorts.
Cabot Woolley, SVP, Trialogue Direct