One-size-fits-all marketing has never been a successful strategy. In these trying times, creative and efficient marketing efforts are especially important. In this podcast episode, learn how technology can be used to introduce a casino to potential customers—whether via the internet, instant messaging or other similar channels—in a cost-efficient manner. Experts also discuss the evolution of gaming customers: who they are, what they want, and how customer service can differentiate your casino.

Moderator:
Stuart H. Mann, Dean, William F. Harrah College of Hotel Administration, UNLV

Panelists:
Andy Jeon, Marketing Consultant, Kangwon Land
Ben Lee, Managing Partner, IGamiX Management & Consulting Ltd