The loss of up to 20 percent of your business can be devastating to a casino resort, but that means that at least 80 percent of your business remains. In this podcast episode, experts explain how to maintain and even increase your service to these loyal customers, as well as why it is important to continue to market to all players. The discussion also examines the most successful types of marketing in this environment, be it advertising, direct mail, e-mail, player reinvestment or others.

Moderator:
Bina Gupta, Managing Director, BG Business Communications

Panelists:
Sudhir Kale, Ph.D., Professor of Marketing, Bond University
Sarah Procopio, President, True Marketing
Steve Rosen, Senior Vice President, Marketing, Macao Studio City