When it becomes more difficult to attract customers because of economic woes and travel costs, it takes innovative ideas to stand out. In this podcast episode, learn how these ideas are formulated and why items such as gas cards, travel vouchers and mortgage-payoff sweepstakes can make the difference between staying at home and going to the casino.
Moderator:
Luigi Mastropietro, Vice President, Relationship Marketing, Global Cash Access, Inc.
Panelists:
Staci Columbo, Vice President of Northern NV Operations, Station Casinos, Inc.
Linda Gordon, Director of Gaming Promotions, SCA Promotions, Inc.
Whitney Pidot, Partner, McKinsey & Company
Download PowerPoint
