During challenging economic times, marketing budgets are often the first to be reduced if not eliminated entirely. The “Marketing ROI: Getting the Most Out of Your Casino Budget” session at G2E 2009 will explain how to evaluate the expenditure of marketing dollars and their direct impact on the bottom line.
In this session you will learn how new techniques, new media and new forums can help casino marketers be more cost effective and lead to higher returns on investments.
In this podcast episode Luigi Mastropietro, Vice President, Relationship Marketing at Global Cash Access, Inc., joins us to discuss “Marketing ROI,” which he will be moderating. This session will take place on Thursday, November 19 at 9:15AM.
To register for the G2E conference program and see this sessions as well as many others, please visit www.globalgamingexpo.com/en/Register-Now
