In this difficult economic environment, technology needs to do one of two things: create revenue or cut costs. During this valuable session, learn how to maintain or increase revenue and manage expenses through technology, use data to make decisions and how to harvest important data better. Experts discuss how to use existing technology to manage revenue better and what systems and methods, such as slot configurations and layouts, media systems, changes in loyalty reinvestment and other tools, will show an immediate return when implemented.

Moderator:
Bart Lewin, President, Datalytica, Inc.

Speakers:
Katrina Lane, Senior Vice President and Chief Technology Officer, Harrah's Entertainment, Inc.
Dan Marcus, Senior Director of Business Initiatives, Bally Technologies, Inc.
Joe Moore, Manager, Network Systems Products, International Game Technology (IGT)
Peter Shoebridge, CEO, Blue Yonder Gaming Corp