Market research can be used to validate top-down strategies developed in the boardroom by going to the marketplace and testing whether those tactics work. Alternatively, taking a bottom-up approach, market research can survey the market and determine from your current and potential future visitors what they want and conceptualize a program around their input. This panel shows you how to do both.
Moderator:
Gary Border, President, Marketing Results, Inc. (MRI)
Panelists:
Rick Garlick, Senior Director of Consulting and Strategic Implementation, Maritz Research
Leslie Martin, Director of Client Services, Sterling Research Group
David Zamarin, President, Exxact Research + Marketing
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