Marketing in the Hot Seat: Chief Marketing Officers’ Forum

Some of gaming’s most senior marketing executives discussed their thoughts on how their players clubs and broader incentive programs have been reviewed, rethought, restructured and, in some cases, entirely re-launched to reignite growth during these troubled times. These experts also discussed the potential for these adjusted programs in the future – will economic recovery mean another restructuring? Listen in to find out.
Moderator:
Steve Rittvo, Chairman, The Innovation Group of Companies
Speakers:
Lonnie Bossi, Senior Vice President of Marketing, Cannery Casino Resorts, LLC
Jeff King, Vice President of Marketing of StarWorld, Galaxy Entertainment Group
Hermann Pamminger, Corporate Head of Marketing, Casinos Austria International