During challenging economic times, marketing budgets are often the first to be reduced if not eliminated entirely. This session will explain how to evaluate the expenditure of marketing dollars and their direct impact on the bottom line. Learn how new techniques, new media and new forums can help casino marketers be more cost effective and lead to higher returns on investments.



Moderator:
Luigi Mastropietro, Vice President, Relationship Marketing, Global Cash Access, Inc.

Speakers:
Bob Brian, Vice President, Gaming Division, SCA Promotions
Steve Neely, Director of Marketing, Isleta Casino and Resort
Golly Prabhu, President, GT Advertising LLC
Stephen Szapor, President, The Innovation Group