Some racinos are in remote locations, giving the facility a virtual monopoly. Others, however, are forced to compete for the same audience as traditional commercial and tribal facilities. In this session, learn how that disadvantage can be turned around and why marketing a racino can be appealing and creative when properly conducted. Understanding your customer, how to build relationships and how to devote scarce funds to marketing are also discussed.

Speaker:
James Rafferty, Principal, Rafferty & Associates