As with most cultures, it’s impossible to generalize about Asian players. Some are small slot players; others part of the dynamic VIP market, but casinos all have one concern: how to attract them. This session focuses on successful techniques and tools that can be used to effectively bring players of all levels to your casino. New research into campaigns to which Asian players respond were also discussed.

Presenter:
Desmond Lam, Ph.D., Visiting Senior Research Fellow, University of South Australia