Entertainment in Asia's integrated resorts is wide and diverse. From traditional showrooms to ultra-lounges and arena shows, non-gaming entertainment experiences can drive serious business independently and to the gaming floor. Customers need to be entertained, but what do they like, especially during the traditional "holiday" periods? How should it be marketed and priced, and what constitutes a success? In this session, experts discuss shows, promotions, production, markets and a variety of other issues related to casino entertainment in Asia.

Moderator:
John Raczka, General Manager of Entertainment & Advertising, Macao Studio City

Panelists:
Marcus John, Senior Vice President / Managing Director, IMG Consulting Asia Pacific
Clement Lee, Executive Chairman, Lifebrandz
Gus Liem, Vice President of Entertainment, Venetian Macao
Milan Rokic, Vice President of Marketing Asia Pacific, Cirque du Soleil