By attracting players who are higher in value and demonstrate better loyalty, profitable operators draw a larger share of the gaming wallet than their competitors. This session uncovers proven methods for enticing better-quality players and explain how to identify the market niches that will grow your revenue faster and maintain happier customers for less reinvestment.




Moderator:
Andrew Klebanow, Principal, Gaming Market Advisors

Speakers:
Paul Green, Senior Manager, Casino Analysis/Development, Grand Sierra Resort
Cathy Tull, Senior Vice President of Marketing, LVCVA