Players’ Clubs, Part 2: The Evolution of Player Tracking

As the gaming industry evolved, operators came to recognize the importance of player tracking and rating on the casino floor. Accordingly, as the percentage of revenue produced by non-gaming amenities has steadily increased, casino management systems also have expanded to track and rate patrons outside the casino floor. This panel discussion explores the various technologies available for player tracking and offers ways to help you determine the best set-up for your operation.
Moderator:
Roy Student, President, Applied Management Strategies
Panelists:
Stephen Karoul, Senior Vice President - Strategic Casino Marketing Asia, Marina Bay Sands Pte Ltd
Lars Klander, President, Tech Results
Tony Tong, Co-Founder, JIBO - PACT, JIBO
Vaughnn Place, Senior Technical Sales Manager, Konami Gaming, Inc.