So what do you do after you find out who your players are and what they are spending? Player reinvestment is the process of returning some of the money gambled by a player to that player in an effort to create loyalty. This can include offers of cash or free play coupons, complimentary dining, lodging and entertainment certificates, or a host program designed to provide a greater level of recognition and reward to premium players. This session examines marketing expenditures that are forms of player reinvestment, defines the player reinvestment rate and ranges found in a variety of competitive markets, and discusses the value of player reinvestment during a financial downturn.

Presenter:
Andrew Klebanow, Principal, Gaming Market Advisors