With hundreds or thousands of hotel rooms to fill on a daily basis, operators are faced with a difficult decision in attracting financially reluctant customers. Discounting hotel rooms may fill rooms for now, but at what cost to the gaming floor now and to your typical price structures later? Will value-seeking customers patronize high-end restaurants, shops and entertainment venues? During this session, operators discuss how they attempt to find the sweet spot in pricing their hotel rooms. Topics will include marketing, yield management and guest communication.

Moderator:
Gail Sammons, Ph.D., Professor, Hotel Management Department, William F. Harrah College of Hotel Administration, UNLV

Speakers:
H. Fletch Brunelle, SVP Hotel Sales and Marketing, Bellagio Resort & Casino
Michael Massari, Vice President, Las Vegas Meetings by Harrah's Entertainment
Jacob Oberman, Director of Gaming Research & Analysis, CB Richard Ellis
Scott Voeller, Vice President of Hotel Marketing, Mandalay Bay Resort & Casino