Non-gaming amenities were the buzzword in the industry for many years. The recent economic downturn, however, has returned focus to the gaming floor. Must the two be mutually exclusive, or can they work together in boon and bust? Several major operators gathered to discuss which formulas make sense and which have gone too far. They explain how their properties and companies view the non-gaming segment of the market and how it can be effectively developed and evaluated.

Moderator:
Mark Birtha, Vice President Development / Project Manager, Marriott Las Vegas

Speakers:
Jennifer DeLange, Vice President, Marketing, BASE Entertainment
Joseph Domenico, Senior Vice President and General Manager, Harrah’s Entertainment/Bally’s and Caesars Atlantic City
Rob Goldstein, President & COO, Venetian/Palazzo, EVP of Las Vegas Sands
Joseph Weinberg, President of Gaming and Resorts, The Cordish Group