Execution is always the afterthought of the “brilliant” idea. But in this economy, where a single misstep can mean missing a quarter’s numbers, nailing a loyalty program redesign isn’t just a nice thing to do, it is simply critical to survive. Come learn the nuts and bolts from three player’s club leaders who have launched new clubs during the last 12 months. While ensuring costs were under control, how were these programs structured and launched? How did they account for a future economic recovery in their planning, and what did they learn in the process? Learn all this and more.

Moderator:
Alisa Mirabal, Director of Marketing, Marketing Results, Inc. (MRI)

Speakers:
Rom E. Hendler, Corporate Vice President Strategic Marketing, Las Vegas Sands, Inc.
Helen MacMillan, Executive Director, Marketing, Great Canadian Gaming Corporation
Sean Vestal, Assistant Director of Marketing, Lucky Eagle Casino