Everyone hates their system; it’s just a fact of our business. Sometimes it is deserved, but often it isn’t – the difference is in how these systems are configured and how they get used. In this session, gaming leaders in marketing and IT share both the high and low points of getting their marketing technology to work for them.


Moderator:
Marlene Reyes, VSenior Vice President, Loyalty Marketing & Systems Architecture Practice, The Fine Point Group

Speakers:
John Acres, Founder & CEO, Acres-Fiore Inc.
Prem Gururajan, President, Tangam Systems
Scott Kreeger, Senior Vice President of Corporate Operations, Station Casinos, Inc.