World Market: Shaping Your Casino to Succeed in Today’s Economy

The changing economy has dramatically affected the gaming industry in jurisdictions around the world. This session explores various ways to adjust your operations, positioning, marketing and philosophy to synchronize them with reality, no matter your location. Learn how to approach each segment given its integration with other systems and the challenges this may pose in an unpredictable financial climate.
Moderator:
Michael Pollock, Managing Director, Spectrum Gaming Group, & Publisher of Gaming Industry Observer
Speakers:
Harmen Brenninkmeijer, CEO, Octavian
Michael Chen, President, Asia-Pacific Region, Harrah’s Entertainment, Inc.
Dean Macomber, President, Macomber International, Inc.