While stepper slots seem to be undergoing something of a renaissance, video slots are getting more sophisticated and table games are becoming more popular. This session gives an overview of an emerging demographic in slot and table play. Discussion focuses on the full profile of the gambler, their behaviors, motivations and perspectives and how new technology will allow operators to reward them more effectively.

Moderator:
Jane Bokunewicz, Assistant Teaching Professor, Drexel University

Speakers:
Rob Bone, Vice President of Marketing, WMS Gaming, Inc.
Gavin Isaacs, Chief Operating Officer and Executive Vice President, Bally Technologies, Inc. International (GLI) World Headquarters
Chris Satchell, CTO, International Game Technology (IGT)
Ginny Shanks, Chief Marketing Officer, Multimedia Games